Alle Publikationen
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2018
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(2018): The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers.. In: Journal of Consumer Psychology, S. 253-271, zuletzt geprüft am 25.04.2018
Abstract: Corporate social responsibility (CSR) efforts are known to affect firm and societal outcomes, but little is known about their effects on consumer well‐being. We address this research gap by investigating whether consumers who have integrated their self‐schema with a brand's schema (i.e., high self‐brand overlap consumers) vicariously balance their moral behavior against a brand's CSR efforts. Specifically, we propose that a brand's socially responsible behavior can negatively influence the moral behavior of high self‐brand overlap consumers (vicarious moral licensing), while a brand's less socially responsible behavior can positively influence the moral behavior of these consumers (vicarious moral cleansing). Further, we do not predict or observe these effects among low self‐brand overlap consumers, given their lack of psychological identification with the CSR brand. Across four experiments, we demonstrate the vicarious moral balancing effect and show process ev idence f or the potential role of pride (guilt) in driving vicarious moral licensing (cleansing) behaviors. Importantly, we also demonstrate two potential methods to eliminate the vicarious moral licensing effect when firms conduct CSR efforts. (PsycINFO Database Record (c) 2018 APA, all rights reserved) zitiert von: 3
Keywords: Konsumenten-Psychologie, Moral 2017
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(2017): The influence of service employees and other customers on customer unfriendliness. A social norms perspective. In: Journal of the Academy of Marketing Science 45 (6), S. 827-847. DOI: 10.1007/s11747-016-0505-6
2012
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(2012): When consumers care about being treated fairly. The interaction of relationship norms and fairness norms. In: Journal of Consumer Psychology 22 (1), S. 114-127. DOI: 10.1016/j.jcps.2011.11.009
Abstract: Prior research suggests that people assess overall fairness of an event by focusing on the distribution of the final outcome (distributive fairness) and on how they are treated by others during the conflict resolution process (interactional fairness). The primary goal of this work is to use a social relationship framework to study differences in consumers' responses to interactional fairness as revealed by their evaluations of a brand. Two types of relationships are examined—exchange relationships in which benefits are given to get something back in return; and communal relationships in which benefits are given to take care of others' needs. Results of two studies suggest that the type of consumers' relationship with the brand moderates the effect of interactional fairness such that consumers who have a communal relationship are more responsive to interactional fairness under conditions of low distributive fairness while those who have an exchange relationship are more responsive under conditions of high distributive fairness.
1986
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(1986): Konsument und Gewohnheit. Eine theoretische und empirische Untersuchung zum habituellen Kaufverhalten. Heidelberg, Germany: Physica-Verlag HD
Abstract: Verhaltenswissenschaftliche Theorien zur Entstehung von Kaufgewohnheiten werden dargestellt und diskutiert. Die vorhandenen Ansätze werden in einem konzeptuellen Rahmen diskutiert, dessen Elemente in einer empirischen Studie zum Produktbereich Babyartikel überprüft werden. - Aus dem Inhaltsverzeichnis: (1) Kaufgewohnheiten im Rahmen der verhaltenswissenschaftlichen Konsumentenforschung. (2) Lernpsychologische Ansätze der Entstehung von Kaufgewohnheiten. (3) Soziologische Ansätze der Entstehung von Kaufgewohnheiten. (4) Ansätze der Konsumentenforschung zur Entstehung von Kaufgewohnheiten. (5) Design und Ziele einer empirischen Studie zur Habitualisierung ("Baby-Design"). (6) Informationsverarbeitung und Habitualisierung. (7) Interpersonelle Kommunikation und Habitualisierung. (8) Evoked-Set und Habitualisierung. (9) Kaufverhalten und Habitualisierung. (10) Empirische Habitualisierungsphasen beim Kauf von Windeln. (11) Das empirische Konzept der Habitualisierung - Zusammenfassung und Beurteilung der Ergebnisse. zitiert von 18
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