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  • 2017

  • Smith, Vernon L.; Wilson, Bart J. (2017): SENTIMENTS, CONDUCT, AND TRUST IN THE LABORATORY. In: Social Philosophy and Policy 34 (01), S. 25-55. DOI: 10.1017/S0265052517000024

    Abstract: In this essay we provide a brief account and interpretation of The Theory of Moral Sentiments showing that it departs fundamentally from contemporary patterns of thought in economics that are believed to govern individual behavior in small groups, and contains strong testable propositions governing the expression of that behavior. We also state a formal representation of the model for individual choice of action, apply the propositions to the prediction of actions in trust games, report two experiments testing these predictions, and interpret the results in terms directly related to the model. In short, we argue that the system of sociability developed by Adam Smith provides a coherent non-utilitarian model that is consistent with the pattern of results in trust games, and leads to testable new predictions, some of which we test.

    Keywords: Fairness, Sozialpsychologie, Theory of Moral Sentiments, Three main normative ethic perspectives Kant, Utilitarismus virtue ethics, Utilitarismus Smith

  • 1986

  • Hirschman, Elizabeth C. (1986): The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions. In: Journal of Advertising 15 (2), S. 27-34. DOI: 10.1080/00913367.1986.10673002

    Abstract: The study examined perceptions of advertising stimuli presented in an all-verbal or all-visual format. Three response criteria were investigated: utilitarian/rational perceptions, aesthetic/emotional perceptions and familiarity perceptions. Hypotheses that utilitarian/rational perceptions would be associated with all-verbal advertising stimuli and familiarity perceptions would be associated with all-visual advertising stimuli were supported. A third hypothesis that aesthetic/ emotional perceptions would be associated with all-visual advertising stimuli received mixed support.

    Keywords: Bekanntheitsgrad, Emotionserkennung, familiarity, Persuasion, Sprache versus Bildsprache, Utilitarismus Smith
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