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  • 2018

  • Tamborini, Ron; Prabhu, Sujay; Lewis, Robert J.; Grizzard, Matthew; Eden, Allison (2018): The Influence of Media Exposure on the Accessibility of Moral Intuitions and Associated Affect. In: Journal of Media Psychology 30 (2), S. 79-90. DOI: 10.1027/1864-1105/a000183

    DOI: https://doi.org/10.1027/1864-1105/a000183 

    Abstract: The model of intuitive morality and exemplars (MIME) predicts that media content can increase the accessibility of preconscious moral intuitions, which shape subsequent moral decision making. To date, attempts to demonstrate evidence of this intuitive, preconscious process with self-report measures have met with little success. The current paper presents results from a study designed to test the MIME’s predictions, measuring the accessibility of moral intuitions with a moral foundations–affect misattribution procedure (MF-AMP) argued in the current paper to be more capable of detecting the aforementioned effect. An experiment manipulated exposure to media content that focused on care and fairness to test the proposition that media content can increase the accessibility of these moral intuitions. The findings offer preliminary evidence supporting the MIME’s proposition that media content featuring behaviors relevant to specific moral intuitions can increase (temporar ily at l east) the accessibility of those specific moral intuitions in the audiences. (PsycINFO Database Record (c) 2018 APA, all rights reserved) zitiert von: 6

    Keywords: Intuition, Media Exposure, Medien, MODELS, Moral, Morality, Social Influences, Test Construction
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