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  • 2016

  • Johari, Arina; Zahid, Indirawati (2016): Manifestation of Malay Politeness in Asking and Giving Advice. Manifestasi Kesantunan Melayu dalam Ujaran Memberi dan Meminta Nasihat. In: GEMA Online® Journal of Language Studies 16 (2), S. 73-94. DOI: 10.17576/gema-2016-1602-05

    Abstract: The acts of asking and giving advice are linguistically complex and require observations of politeness norms that exist across cultures. Lack of understanding on this aspect of communication often leads to conflicts or resistance to the advice given. This can be especially so in motivational radio phone-in shows where the politeness strategies of the callers can be numerous. Hence, an analysis was done to identify the patterns of politeness employed in a talk show entitled "Celik Mata Reset Minda Orang Yang Tenang" aired on Radio IKIMfm. Brown and Levinson's (1987) Politeness Model, and Grice's (1975) Maxims of Cooperative Principles were combined to form a model called "Model Pola Kombinasi Strategi dan Maksim" (MPKSM) to analyse the 33 dialogues in the body structure of a conversational context. MPKSM forms four patterns of combined strategies which are Patterns A, B, C and D with the main patterns of P2 and P3. P2 consists of both positive and negative politeness strategies while P3 consists of off-record strategies. Both P2 and P3 are related to the maxims of Cooperative Principles. The speech acts of asking and giving advice from those who took part in the body structure of the radio talk show were analysed using five methods which are downloading of texts, text analysis, transcription, labelling and coding as well as through quantitative approach. The findings indicate that the participants in the talk show have applied the MPKSM in their utterances by minimizing Face Threatening Acts (FTA) while planning the acts to avoid conflicts, with pattern B being dominantly used. The study also shows that time constraint and the presence of overhearer audience were significant factors in influencing the selection of politeness strategies among participants.

    Keywords: Diskurse in Anwesenheit von Zuhörerschaft/Leserschaft/Audience, Höflichkeit, MPKSM, Öffentlicher vs. privater Raum, Positive vs. negative politeness, Radio, time, Zeit, zur Verfügung stehende Zeit
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