Alle Publikationen

Erweiterte Suche öffnen

Treffer: 2

2017
Iversen, Stefan (2017): Narratives and Online Decorum. The Rhetoric of Mark Zuckerberg's Personal Storytelling on Facebook. In: STYLE 51 (3), S. 374-390. DOI: 10.1353/sty.2017.0031

Abstract: The article ties in with and attempts to further interests in the - rhetorical aspects of personal storytelling by examining what is taken to be a pervasive yet understudied form of purposeful storytelling. The overall aim is to investigate how the narration of intimate biographical events may be used to influence or mold matters of decorum or appropriate behavior. Through close reading of the use of narratives in a Facebook post by Facebook CEO Mark Zuckerberg, the article argues for the potential meta-decorous nature of such posts; in addition to their private content, they are about what posting is or should be, and therefore also about what it may be, or should mean, to be someone posting on Facebook. Consequently, these personal stories are read as peculiar amalgamations of the personal, the strategic, and the moral.

Keywords: Appropriateness, Art des Kommunikationsmediums, das Persönliche, decorum, doppelter Treffer, Facebook, Identität, Identitätsstiftung, Intimität, Kommunikation, Kommunikationsstrategie, Mensch-Maschine-Releation, Mensch-Technik-Relationen (MTR), Moral, Morals, Öffentlicher vs. privater Raum, Rhetorik, Situationsbedingter Kontext, Social Network, Social Network Einfluss, Soziale Angemessenheit, Storytelling, Strategien zur Erlangung von Sympathie, Wissen um Normen
1996
Reeves, Byron; Nass, Clifford (1996): The media equation. How people treat computers, television, and new media like real people and places. s.l.: CSLI Publications

Abstract: According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) … have shown us some amazing things'.

Keywords: Auch Neuropsychologie, Beeinflussung, Computerwissenschaft, Disziplin, Grundlegendes und umfassende Theorien, Informations- & Kommunikationstechnik, Interaktion, Klassiker, Kommunikationswissenschaft, Massenmedien, Medien, Mensch-Maschine-Releation, Mensch-Technik-Interaktion, Mensch-Technik-Relationen (MTR), Observablen/Kriterien für sozial angemessenes Verhalten und dessen Bewertung, Philosophie, Psychologie, Publikum, Raum/Ort, Realtechnik, Reflexionen über MTR, Sozialverhalten, Technik, Technikphilosophie, Zwischenmenschliche Beziehungen / Social Interaction

2017

1996

poliTE